ReBranding for Laguna Immobilienmanagement

A redesign with a clear view ahead. For Laguna Immobilienmanagement, H&H Brand Works developed a refreshed brand identity. The logo was simplified, the wordmark refined – modern, legible, and focused on the essentials. A new color system runs through all applications and, together with the key visuals, forms a visual language that points to the future. At the heart of the concept is an image style that doesn’t showcase buildings – but ideas. It explores what property management could look like tomorrow: digital, efficient, and clearly structured. A brand presence that signals: this is where the future is being shaped.