H&H BRAND WORKS is a creative agency specialized in delivering empowered brand experiences. This not only means logo design, but equally web design and the ongoing brand communication that makes a brand come alive across everyday business. Simply put, we known how and why a BRAND WORKS.
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The Name of the Game or how to create trust from the beginning
It is not easy to forget a good name. The creation of a strong name for a company, a product or a service is the decisive and initial building block in the big brand puzzle for start-ups and companies.
A strong name meets people’s expectations and decides whether they move in the direction of your performance promise or product or not. It creates sympathy, can inspire trust and in the best case is the perfect consolidation of your corporate values.
Your brand name is the basis on which all future interactions and communication with your customers and employees will take place. Better you make sure that it lives up to this claim.
Make a name for yourself with the 5-step naming process from H&H Brand Works.
First examination of possible top-level domains that could be derived from the product or service in order to generate an overview of the competitive situation and the availability of potential names and URLs. Additional basic research on the classic social media platforms, such as Instagram, Facebook, LinkedIn, etc.
Comparison of the initial situation or history of the client with the current USP or positioning and the resulting evaluation of the actual situation. This forms the basis for the creation of the first background stories, naming approaches and development parameters.
First test phase
Involvement of employees in the form of a survey on possible names to determine which candidates and brand messages are considered internally relevant and which are considered less suitable. These findings are incorporated into a pre-selection process, which is further narrowed down by a committee of decision-makers..
Top 3 Test
Further refinement of up to three names in terms of readability, pronunciation, balance and memorability in a presentation for evaluation by the executive team.
Ready to go …
Preparation of the final name and the corresponding background story as a basis for the development of a sustainable brand.
SOME BRANDS MADE BY H&H BRAND WORKS
H&H BRAND WORKS
We are a creative agency specialized in delivering empowered brand experiences. This not only means classic brand design, but equally the ongoing brand communication that makes a brand come alive across everyday business. Simply put, we make boldly known how and why a BRAND WORKS.
Therefore we turn visions into strong brands. It all starts with an idea. For a product. A service. To condition them for the tough competition, our customers commit their visions to us to build strong, distinctive brands out of them.
Results of our work are working concepts that don’t fit into any of the standard drawers. Because just every brand needs its special solution. And, so there are at H&H, no ricky-tick-close-enough-solutions, but sustainable concepts.
Senior Project & Brand Management
Co-Owner of H&H Brand Works, member of the strategic core team, extensive experience in brand management since 1989, for Löwenbräu, Zeiss, Open-Xchange, Sage, Konica Minolta, Iptor email@example.com
Brand Strategy & Creative Direction
Co-owner of H&H Brand Works, member of the strategic core team with extensive experience in brand development since 1989, e.g. for Zeiss, Sage, Open-Xchange, Konica Minolta, Iptor firstname.lastname@example.org
Business Development Brand Strategy
Independent brand expert, member of the strategic core team with extensive experience in brand management since 2001, e.g. for HP, frogdesign, OgilvyOne email@example.com
Information Architecture Web & Digitization
Co-owner of Iqonomy, member of the strategic core team, many years of experience in information architecture and digitization since 2000, e.g. for Microsoft, firstname.lastname@example.org
Member of the internal design team at H&H Brand Works, experience in brand communication since 2008, e.g. for Iptor, Darko, Fendt, Wright, Open-Xchange, Brainloop, email@example.com
Multimedia Design & Video Editing
He trained as a print and digital media designer at H&H and learned the business from scratch. He now supports us as a freelancer in multimedia and video firstname.lastname@example.org
Trainee media designer
He is the youngest chicken in the H&H team and began his training as a print and digital media designer in September 2018. The entry into the wonderful world of email@example.com
She works in the background so that everything works in the foreground. As a member of the inner H&H team and a stress-resistant organizational talent, she keeps the team's back firstname.lastname@example.org
She also supports the H&H team in the background, has been making sure for over 15 years that we don't sink into creative chaos and knows our archive better than any of email@example.com