H&H BRAND WORKS is a creative design agency with a clear focus on branding. We support passionate entrepreneurs, especially serial entrepreneurs, with the development of strong brands and intelligent, interdisciplinary brand communication.
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The Name of the Game or how to create trust from the beginning
It is not easy to forget a good name. The creation of a strong name for a company, a product or a service is the decisive and initial building block in the big brand puzzle for start-ups and companies.A strong name meets people’s expectations and decides whether they move in the direction of your performance promise or product or not. It creates sympathy, can inspire trust and in the best case is the perfect consolidation of your corporate values. Your brand name is the basis on which all future interactions and communication with your customers and employees will take place. Better you make sure that it lives up to this claim.
Make a name for yourself with the 5-step naming process from H&H Brand Works.
First examination of possible top-level domains that could be derived from the product or service in order to generate an overview of the competitive situation and the availability of potential names and URLs. Additional basic research on the classic social media platforms, such as Instagram, Facebook, LinkedIn, etc.
Comparison of the initial situation or history of the client with the current USP or positioning and the resulting evaluation of the actual situation. This forms the basis for the creation of the first background stories, naming approaches and development parameters.
First test phase
Involvement of employees in the form of a survey on possible names to determine which candidates and brand messages are considered internally relevant and which are considered less suitable. These findings are incorporated into a pre-selection process, which is further narrowed down by a committee of decision-makers..
Top 3 Test
Further refinement of up to three names in terms of readability, pronunciation, balance and memorability in a presentation for evaluation by the executive team.
Ready to go …
Preparation of the final name and the corresponding background story as a basis for the development of a sustainable brand.