Mission Statement

H&H BRAND WORKS is a creative design agency with a clear focus on branding. We support passionate entrepreneurs, especially serial entrepreneurs, with the development of strong brands and intelligent, interdisciplinary brand communication.

Brand Work

Everything but ordinary: The new Tauberhase branding

Brand Work

Design Refresh for Iptor

Brand Work

Good news: Iptor Mailing-Concept

Brand Work

Iptor Connect ’20: Event Design

Brand Work

Professors aren’t what they used to be! Campaign for LaKoF Bayern

Brand Work

Breaking News: Newspaper for MK Mentor

The Name of the Game or how to create trust from the beginning

It is not easy to forget a good name. The creation of a strong name for a company, a product or a service is the decisive and initial building block in the big brand puzzle for start-ups and companies.

A strong name meets people’s expectations and decides whether they move in the direction of your performance promise or product or not. It creates sympathy, can inspire trust and in the best case is the perfect consolidation of your corporate values. Your brand name is the basis on which all future interactions and communication with your customers and employees will take place. Better you make sure that it lives up to this claim.   

Make a name for yourself with the 5-step naming process from H&H Brand Works.

  • Basic Check
    First examination of possible top-level domains that could be derived from the product or service in order to generate an overview of the competitive situation and the availability of potential names and URLs. Additional basic research on the classic social media platforms, such as Instagram, Facebook, LinkedIn, etc.
  • Company/product analysis
    Comparison of the initial situation or history of the client with the current USP or positioning and the resulting evaluation of the actual situation. This forms the basis for the creation of the first background stories, naming approaches and development parameters.
  • First test phase
    Involvement of employees in the form of a survey on possible names to determine which candidates and brand messages are considered internally relevant and which are considered less suitable. These findings are incorporated into a pre-selection process, which is further narrowed down by a committee of decision-makers..
  • Top 3 Test
    Further refinement of up to three names in terms of readability, pronunciation, balance and memorability in a presentation for evaluation by the executive team.
  • Ready to go …
    Preparation of the final name and the corresponding background story as a basis for the development of a sustainable brand.



We are a creative agency specialized in delivering empowered brand experiences. This not only means classic brand design, but equally the ongoing brand communication that makes a brand come alive across everyday business. Simply put, we make boldly known how and why a BRAND WORKS.

Therefore we turn visions into strong brands. It all starts with an idea. For a product. A service. To condition them for the tough competition, our customers commit their visions to us to build strong, distinctive brands out of them. Results of our work are working concepts that don’t fit into any of the standard drawers. Because just every brand needs its special solution. And, so there are at H&H, no ricky-tick-close-enough-solutions, but sustainable concepts.

Anette Hühnlein

Senior Project & Brand Management

Co-Owner of H&H Brand Works, member of the strategic core team, extensive experience in brand management since 1989, for Löwenbräu, Zeiss, Open-Xchange, Sage, Konica Minolta, Iptor etc.


Matthias Hühnlein

Brand Strategy & Creative Direction

Co-owner of H&H Brand Works, member of the strategic core team with extensive experience in brand development since 1989, e.g. for Zeiss, Sage, Open-Xchange, Konica Minolta, Iptor etc.


Chris Latterell

Business Development Brand Strategy

Independent brand expert, member of the strategic core team with extensive experience in brand management since 2001, e.g. for HP, frogdesign, OgilvyOne etc.


Moritz Neumann

Information Architecture Web & Digitization

Co-owner of Iqonomy, member of the strategic core team, many years of experience in information architecture and digitization since 2000, e.g. for Microsoft, etc.


Heidi Mahne

Art Direction

Member of the internal design team at H&H Brand Works, experience in brand communication since 2008, e.g. for Iptor, Darko, Fendt, Wright, Open-Xchange, Brainloop, etc.


Paul Heinze

Multimedia Design & Video Editing

He trained as a print and digital media designer at H&H and learned the business from scratch. He now supports us as a freelancer in multimedia and video editing.


Jakob Schamper

Media Designer

He is the youngest chicken in the H&H team and began his training as a print and digital media designer in September 2018. The entry into the wonderful world of branding.


Alexandra Frömel


She works in the background so that everything works in the foreground. As a member of the inner H&H team and a stress-resistant organizational talent, she keeps the team's back free.


Siegi Westner


She also supports the H&H team in the background, has been making sure for over 15 years that we don't sink into creative chaos and knows our archive better than any of us.


Jamie & Oliver

Team Therapy & Mental Coaching

Since 2007 Jamie & Oliver, our two mongrel dogs, take care of the mental balance of the team in their function as therapy dogs. Going for a walk with stressed employees and enjoying customer visits.