UMBRELLA BRAND FOR MITTERMEIERS HOSPITALITY
With the expansion of the hotel portfolio by a second hotel, Mittermeiers Alter Ego, the development of an umbrella brand became unavoidable in order to be able to control and market both hotels operationally together. And with further expansion, new offers can be seamlessly integrated into the portfolio.
H&H Brand Works developed a restrained word mark that subordinates itself to the individual hotels and their designs. In addition to the stationary, H&H developed and implemented a single-page website on which the two hotels are accessible via links and can be promoted together.