Branding
For Werbas//KSR

WERBAS//KSR is the sparring partner for workshops when it comes to the holistic digitalization of process workflows across industries. H&H Brand Works supported the merger of WERBAS and KSR comprehensively – from strategic brand development to internal communications. The goal was to create a unified identity that clearly reflects WERBAS//KSR’s market leadership both externally and internally.

The result is a new corporate design that includes a logo, color palette, and a distinct visual concept – all inspired by the brand’s core theme: digitalization. The new brand presence is complemented by a comprehensive set of corporate essentials, including business cards, PowerPoint templates, a custom icon set, and templates for both print and digital formats.

The digital presence – including the website and social media channels – was also reimagined and implemented in line with the new brand identity.

A key component: communication of the merger, both internally and externally. H&H Brand Works created a kick-off video to involve employees from an early stage – supported by a clearly structured onboarding process. An accompanying landing page provided existing and potential customers with transparent information about the merger, complementing the broader marketing activities.