Konica Minolta IT Solutions
Am 5. Mai 2015 firmierte das IT Unternehmen Raber+Märcker nach 80 erfolgreichen Jahren in Konica Minolta IT Solutions um. Diesem in der Branche aufmerksam verfolgten Ereignis ging ein umfangreicher Change-Prozess voraus, den H& H Brand Works von der ersten Minute an begleitete.
Nach einer Status-Analyse, in der verschiedene Branding-Optionen geprüft wurden, entwickelte H&H ein mehrstufiges Maßnahmenpaket, das mit einer online basierten Mitarbeiter-Umfrage zur geplanten Umfirmierung auf einer speziell eingerichteten Microsite startete. Diese Responsive Website war das zentrale Kommunikationsmittel und wurde im Laufe der Kampagne schrittweise erweitert.
Zusätzlich realisierte H&H eine Testimonialkampagne mit Mitarbeitern aus allen Standorten. Sowie einen exklusiven Kick Off Event für alle 350 Mitarbeiter inklusive einer vorgeschalteten 6-stufigen Teaserkampagne.
Und last, but not least, das neue Hochglanz-Magazin ITSIDE, dessen Konzeption und Umsetzung (inklusive aller Texte) in den Händen von H&H lag.
Responsive Microsite mit personalisiertem Content
Kick-Off Event
![](https://hhbrandworks.com/uploads/2015/07/km_kick_off_performance.jpg)
Event Motto
![](https://hhbrandworks.com/uploads/2015/07/rm_wir_sind_eins_3D_chrom-e1436544619296.jpg)
Branding in der Location
![](https://hhbrandworks.com/uploads/2015/07/eventdeko_goldbergwerk_aussen_1920px.jpg)
Menuekarten
![](https://hhbrandworks.com/uploads/2015/07/IMG_8594-e1436538651747.jpeg)
Event Video
![](https://hhbrandworks.com/uploads/2015/07/km_testimonial_poster_mockup_16_9.jpg)
Testimonial Kampagne
Auswahl (6 aus insgesamt 12 Motiven)
![](https://hhbrandworks.com/uploads/2015/07/km_testimonials_zitate_poster_a2_150430_PRINT-2_dunkler.jpg)
![](https://hhbrandworks.com/uploads/2015/07/km_testimonials_zitate_poster_a2_150430_PRINT-4_dunkler.jpg)
![](https://hhbrandworks.com/uploads/2015/07/km_testimonials_zitate_poster_a2_150430_PRINT-9.jpg)
![](https://hhbrandworks.com/uploads/2015/07/km_testimonials_zitate_poster_a2_150430_PRINT-3_dunkler.jpg)
![](https://hhbrandworks.com/uploads/2015/07/km_testimonials_zitate_poster_a2_150430_PRINT-12_dunkler.jpg)
![](https://hhbrandworks.com/uploads/2015/07/km_testimonials_zitate_poster_a2_150430_PRINT-8_dunkler.jpg)
ITSIDE
Das Magazin der Konica Minolta IT Solutions
![](https://hhbrandworks.com/uploads/2015/07/KM_ITSTYLE_mockup.jpg)
Beispielseiten
![](https://hhbrandworks.com/uploads/2015/07/KM_ITSIDE_mockup_innen_2-3.jpg)
![](https://hhbrandworks.com/uploads/2015/07/KM_ITSTYLE_mockup_4-5.jpg)
![](https://hhbrandworks.com/uploads/2015/07/KM_ITSTYLE_mockup_innen_6-7.jpg)
![](https://hhbrandworks.com/uploads/2015/07/KM_ITSTYLE_mockup_innen_10-11.jpg)
![](https://hhbrandworks.com/uploads/2015/07/KM_ITSTYLE_mockup_innen_12-13.jpg)
![](https://hhbrandworks.com/uploads/2015/07/KM_ITSTYLE_mockup_innen_14-15.jpg)
![](https://hhbrandworks.com/uploads/2015/07/KM_ITSIDE_mockup_innen_16-17.jpg)
![](https://hhbrandworks.com/uploads/2015/07/KM_ITSIDE_mockup_innen_18-19.jpg)
![](https://hhbrandworks.com/uploads/2015/07/KM_ITSIDE_mockup_innen_20-21.jpg)
![](https://hhbrandworks.com/uploads/2015/07/KM_ITSIDE_mockup_innen_22-23.jpg)
![](https://hhbrandworks.com/uploads/2015/07/KM_ITSIDE_mockup_innen_24-25.jpg)
![](https://hhbrandworks.com/uploads/2015/07/KM_ITSIDE_mockup_innen_26-27.jpg)
![](https://hhbrandworks.com/uploads/2015/07/KM_ITSIDE_mockup_innen_28-29.jpg)
![](https://hhbrandworks.com/uploads/2015/07/KM_ITSIDE_mockup_innen_30-31.jpg)
![](https://hhbrandworks.com/uploads/2015/07/KM_ITSIDE_mockup_innen_32-33.jpg)
![](https://hhbrandworks.com/uploads/2015/07/KM_ITSIDE_mockup_innen_34-35.jpg)
![](https://hhbrandworks.com/uploads/2015/07/KM_ITSIDE_mockup_innen_36-37.jpg)
![](https://hhbrandworks.com/uploads/2015/07/KM_ITSIDE_mockup_innen_38-39.jpg)
![](https://hhbrandworks.com/uploads/2015/07/KM_ITSIDE_mockup_innen_40-41.jpg)
![](https://hhbrandworks.com/uploads/2015/07/KM_ITSIDE_mockup_innen_42-43.jpg)
![](https://hhbrandworks.com/uploads/2015/07/KM_ITSIDE_mockup_innen_44-45.jpg)
![](https://hhbrandworks.com/uploads/2015/07/KM_ITSIDE_mockup_innen_46-47.jpg)
![](https://hhbrandworks.com/uploads/2015/07/KM_ITSIDE_mockup_innen_48-49.jpg)
![](https://hhbrandworks.com/uploads/2015/07/KM_ITSIDE_mockup_innen_50-51.jpg)
![](https://hhbrandworks.com/uploads/2015/07/KM_ITSIDE_mockup_anzeige_ruecktitel.jpg)