Breaking News: Newspaper for MK Mentor
In an increasingly digitalized world, high-quality print products are experiencing a small renaissance. Those who, like MK Mentor, are constantly creating new, very tangible experiences and events from ideas and visions, are reluctant to limit themselves to the purely digital.
MK Mentor’s customers also appreciate the personal contact and missed the inspiring meetings all the more during the Corona era. To inspire them for new projects, Daniel Kübler, Managing Partner of MK Mentor, had the idea to publish a newspaper with the most outstanding, realized projects and to send it by mail to existing and prospective customers or to hand it over at the next personal meeting.
In this way, MK Mentor was able to bring itself to the attention of existing customers in a surprising way and to recommend itself equally for new projects. And the extremely positive feedback from the proud customers was a nice side effect of this campaign.