Professors aren’t what they used to be! Campaign for LaKoF Bayern
In Bavaria only one in five professorships (21%) is held by a woman. And this despite the fact that more than half of the university graduates (51%) are women. This has to change!
H&H Brand Works has developed a campaign under the slogan “Professors aren’t what they used to be”, which draws attention to the profession of academic with contributions from strong women and seasoned female professors. A website developed specifically for this campaign picks up on the campaign and answers questions about the path to becoming a professor at a university of applied sciences.
The LaKoF Bayern kick-off event to launch the campaign was a resounding success! More than 350 participants accepted the invitation to attend. The Bavarian Minister of State for Science and Art, Bernd Sibler, Prof. Dr. Christiane Fritze (President of Coburg University of Applied Sciences, Deputy Chairwoman of the Bavarian University of Applied Sciences) thanked the initiators for their commitment and assured LaKoF of their full support. Immediately afterwards the campaign was launched on social media channels, where it is sure to inspire interested parties as much as the participants in the kick-off.