Iptor starts next stage of growth with design refresh
Iptor is one of the world’s leading providers of ERP, supply chain management, planning and logistics software that enables retailers and wholesalers to address their complex challenges globally with cloud-based software – while at the same time managing their infrastructure in the cloud.
In order to send an unmistakable signal with the takeover of Iptor by the former management team and at the same time show to existing customers that Iptor’s solutions are being made fit for the future, H&H Brand Works was commissioned with the full-scale revision and further development of the brand identity. The strategic realignment is now supported not only by the new corporate design with its distinctive color combinations featuring shiny copper, rich anthracite and petrol combined with fresh turquoise and bright orange, but also by the new, further developed visual language. The result is a stylish, premium-quality corporate identity with high recognition value.
In the process, the logo also received a visual refresh and a completely new set of icons was created, which visually support focal content across all media as secondary image elements. The product brochures and PowerPoint templates already appear in the new CD. Posts, ads, campaigns etc. will gradually follow successively in the coming weeks and months.