“Hi Lotta, …” Employer Branding for Brainloop
Germany suffers from an acute shortage of skilled workers. This was also felt by Brainloop, as the number of applicants has been falling rapidly for quite some time. The magic word is employer branding. Because in the fight for the best talents, the same mechanisms work as on the supermarket shelf. Those who are more attractive and have more to offer are given priority.
Brainloop recognized this and took action – and commissioned a comprehensive HR campaign from H&H to increase its attractiveness for high potentials in a sustainable manner.
The testimonials …
… of the “Hi Lotta, …” campaign are real Brainloop employees and not cast models. Because authenticity is an absolute must in employer branding.